Planning, creation and distribution of marketing content

Holder of the certificate in planning, creating and distributing marketing content:

• is prepared to undertake the planning, creation and distribution of marketing content independently,
• analyses the needs and preferences of the recipients of marketing content,
• prepares and distributes marketing content: text and multimedia (photos, graphics, films, guides, articles),
• is prepared to conduct content marketing projects,
• within the framework of undertaken project tasks, plans and delegates tasks to the team and suppliers,

The qualification is primarily addressed to those:

• marketing, public relations, social media specialists;
• IT professionals who develop content for social media websites;
• people who create weblogs;
• webdevelopers;
• webmasters and website administrators;
• photographers, cameramen;
• translators, linguists;
• export specialists;
• internal communication specialists (HR staff);
• copywriters;
• returnees who can work remotely;
• editors, journalists, reporters.

The qualification holder can find employment:

• In agencies (PR, marketing, creative, social media) and media houses;
• In companies and institutions that carry out or want to carry out marketing content activities.
• The holder of the qualification may also be self-employed or provide freelance services (on a freelance basis) in the planning, creation and distribution of marketing content.